Keyword - The keywords you choose for a given ad are used to target your ads to potential customers.

Impression / Views - The number of impressions is the number of times an ad is displayed on our network.

Maximum cost-per-click (CPC) - You choose the maximum cost-per-click (CPC) you are willing to pay. Our PedServ Discounter automatically reduces this amount so that the actual CPC you are charged is just one pence more than the minimum necessary to keep your position on the page.

If this didn't help, please send us feedback and we will get back to you.