Your ad is ranked on the search results and content pages based on various performance factors including:

1. Maximum cost-per-click (CPC);
2. Clickthrough rate (CTR);
3. and ad text.

Having relevant ad text, a high CPC and a strong CTR will result in a higher position for your ad. Because our ranking system rewards well-bidded keywords for ads, relevant ads, you cannot be locked out of the top position.

If this didn't help, please send us feedback and we will get back to you.